Pinterest Profile tips for your business

If you’re looking to bring your business to Pinterest, and I highly recommend that you do, then optimising your profile will be one of the first things that you’ll be looking to do.  Here are some Pinterest profile tips that will allow your account to get off on the right foot.

This was written in 2021 – Pinterest has been doing some massive changes recently so do make sure when learning about Pinterest strategies to take that into account.  If anything major changes I’ll update this post and highlight it here.

10 Pinterest Profile Tips

These tips will make sure that your profile is optimised as best as it can be for keywords, look professional and encourage people to follow you.  Let’s get started.

Create a business account

The first thing that I suggest that you do is to make sure that your account is a business account rather than a personal one.  This will make sure that you are able to view a lot more analytics about your pins and you’ll be able to run ads in the future too.


Do some ideal client research

In order to have a great Pinterest profile we really need to think about who we are attracting, what kind of content they are looking for on Pinterest and what we are planning to put on Pinterest too.  So I’d recommend spending an hour or two on some ideal client research, especially if you haven’t done it before and get clear on who you will be trying to attract.

I have a guide to getting started with ideal client research here 


Do some keyword research

Ok, once you know who your ideal client is, you know who you’re attracting and what kind of content you’ll likely be sharing then we can do some keyword research.  Think about what words people might search when looking for a business like yours.

It’s important to do this now and not just when you get to the pinning stage because we have an opportunity to really optimise our profiles so that they might be found when people are searching for keywords.

The Pinterest search bar is where you’ll do this keyword research – I’ll do a more in-depth post about this, but for now start typing in the Pinterest search bar and see what comes up. You’ll see it suggests words that are often searched.  Choose some that will match what you want to be known for and keep them in mind for your next steps.


Your profile picture

I recommend having your profile picture be of yourself if your brand is a personal one.  If you have a bigger company then it might make sense to use a logo, but in my experience, people buy from people so having a personal picture there is great for connecting with potential clients.

A clear professional headshot will show that you’re a professional business and one worth following.  Try and stay away from selfies.


Your Name

There are two areas for your name – your username and your display name.  Both are an opportunity for you to add keywords if they work, but for me I like to keep the username as my brand name which is consistent across my channels. The username also forms the url of your profile so if you change it at a later date remember to update any links you have to your Pinterest Profile.

Your display name allows 65 characters and this is an opportunity to add in some keywords too.  I like to also have something personal there so that people know it’s a person behind the words so if you can get it to fit then add that too.

Here’s mine right now:


Your About Me section

When you look at someone’s profile you’ll see that there’s a little bit of text that can tell you a bit more about the account.  Again this is a great place to add your keywords in.  I like to keep it in proper sentences and show who I help rather than just adding in the keywords with no context.

You have 160 characters to play with in this section so not a huge amount.  Make sure that if someone comes to your profile they know that you could help them.


Link your website

This one is self explanatory but make sure that your profile has a website link there.  Pinterest will ask you to claim the website as well if you have a business account and this will allow them to track pins to your site in their analytics, but for the purposes of your profile just make sure it’s there and links back to your site.


Decide if you want an profile header image

You can have a profile header image, which will show up when people click on your profile or you can choose for it to have a collage of your latest pins.

If you want to send a message to people who are interested in your profile so that they know you can help them or to really just identify with them then adding an image here, maybe with some text saying who you are and how you help can work well here.


Create relevant boards

Having a some boards that are relevant to your ideal client and that will give you a good base on which to pin your pins is the next step.  People looking at your profile don’t always automatically see your boards now in 2021 but can obviously find them if they click around.  Having some that fit well in your niche and not loads that are irrelevant means people checking you out know that if they follow their feed won’t be full of things they aren’t interested in.

When you create your boards do so with your keywords in mind that you researched earlier.  Name them something specific, not something that is clever and add a description to them too that is keyword rich.


Don’t obsess over followers

Finally, don’t obsess over the number of followers that your profile has.  Although getting followers is nice and it means your pins might be seen more by people interested in you, the algorithm as it is now doesn’t mean you have to have followers to be seen.  I’ve had some success with my new account with 0 followers so it’s definitely doable.


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