Creating your blog strategy for business in 2021

When deciding on any blog strategy for business we need to think about why we’re doing it, what we’re looking to get out of it and also how it will help our customers, clients and readers.


How to create your blog strategy for business


Here are my top tips for an effective blog strategy:

  1. Decide what your goal is for your blog content
  2. Choose 3 core content areas
  3. Decide blog topics that fit within those areas
  4. Think about a CTA
  5. Be consistent
  6. Learn some basics around SEO using keywords
  7. Plan how you will market every blog post that you do
  8. Create a plan for getting links back to your site
  9. Assess what’s working and not


Ok, let’s have a little look at those in more detail.

Decide what your goal is for your blog content

Before you type a single word, have a think what you’re doing it for!  It’s definitely not a good use of your time if you haven’t thought it through so start there.

Do you want to just have content to share on social media?  Do you want to expand your audience coming to you organically through search engines?  Or do you want to showcase your authority by showing what you know?  Maybe it’s a bit of all three.

Whatever the reason, make sure you know why you’re doing it as it can really impact what you write and how you write.

You might also want to think about what specific goals you want your blog to help you with.  Do you want a certain number of blog visitors, shares on social media or sign ups to your email list from there.  Set some goals and reassess in a couple of months!


Choose 3 core content areas

I like to stick to just a few core content areas – this is what you want to be known for.  For example, if you’re a social media business and you specialise in Instagram one of your core areas could be solely about that platform.

Once you know your areas you can write articles in that space.  This will contain your focus, build your authority and stop your site being a bit all over the place with your ideas.


Decide blog topics that fit within those areas

So once you know your areas you’re going to write about you can narrow down your actual blog articles that you’re going to write.  Think about what your ideal customer might like to know about – what are their questions that keep them up at night?  What do you get asked about daily?


Think about a CTA

A CTA is a call to action.  If your client comes to your blog, what do you want them to eventually do?  Sign up to a newsletter list?  Set up a call with you?  Follow you on Social Media?  Comment?  Make sure you have a plan for this!


Be consistent

You don’t need to blog every day, unless you want to of course and it fits your goals you thought about at first.  What you should aim to do is to be consistent with it.  If you are haphazard with your attempts and your focus then it’s easier to forget for a week or two which will then lead into months without a blog post.  I recommend weekly posts when you start so that you can build a good amount of content on there and then you can lower it to once every two weeks or once a month after.  Tip – batch your content!


Learn some basics around SEO using keywords

Basic SEO isn’t hard to get your head around.  Some people just like to make it seem hard!  Keywords are what you want your article to be about and perhaps what someone might write into a search engine when they need help.  If your article is about that and you have those keywords in there then you might get seen.

Once you know the basics it’s easy to incorporate into your posts going forward.  But remember, you can always update posts if you need to in future so don’t worry too much about this.


Plan how you will market every blog post that you do

For each post think about how you’ll share it, get it out there and get eyes on it.  If you’re going to be taking the time to write a post then you’ll want to make sure it’s seen.  This could mean sharing on your social media, making sure your keywords are in there, sharing in facebook groups that allow it, making a pin for Pinterest and many other things.


Create a plan for getting links back to your site

One aspect of working on your website is building its authority.  One way is by creating great content that is helpful.  Another way is to get other people to link to you.  It’s like a virtual ‘nod’ and a way for others to show to search engines that you are trusted.

You can do this in many ways but a good way to start is to try and get some guest posts on another person’s site and ask that they link back to your blog.  Not only do you have the opportunity to be seen in another’s audience but you get that ‘nod’ too!  And the host site gets some great content so it’s a win win.


Assess what’s working and not

Finally you need to see what’s working and what’s not.  Don’t be disheartened if google hits are slow, especially if your site is new, because it can take a decent amount of time to build that up.  This is why having a marketing plan in place for each post is also a good idea!

If you don’t already, make sure you have Google Analytics installed – it will tell you how many people have read each page of your site, amongst a whole heap of other things too!


What is blog strategy

Blog strategy is a plan for not only creating content but also for getting your content seen.  Any business needs to focus their attention on what will build their brand, their audience or their sales – preferably all three!  Blogging can help with doing this but if not done right can be a time suck that will take time away from more revenue generating activities.  If you then don’t see any return on your time invested you’ll likely not continue.

When done right, blog strategy will give you a framework to increase your authority, your audience and your sales.  Results from your blogs can take time to come through so having a strategy to follow can keep you focused on what you need to do.


Is blogging an effective business strategy

Yes – blogging and creating content for your website is an excellent strategy but I’d say it’s best when used ALONGSIDE other methods of gaining clients and building an audience.  This is especially true if you are just starting to build your business – the effects can take time to be seen so you’ll want to be doing other things to make sales.

Your blogs and articles have the opportunity to be seen by so many people that it’s really worth taking time to add it into your overall business strategy.  Since it takes time you’ll want to start early, at least with some basics, and then when your business is a bit more established you’ll have a good base with which to build on.

There are many ways that people can find your blogs – perhaps through people sharing them, from social media or through search engines.  The ideal scenario is that it brings you in a passive, free audience of ideal customers where you can showcase what you can offer!


How do I make my business blog successful

  • Create the right content that your readers find useful.
  • Have a plan in place to get your content seen
  • Build authority in specific areas
  • Have a specific Call To Action to turn your readers into clients or to bring them into your funnel.


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